You think that your property in short term rental is unique because you have invested time in it? Perhaps it carries your family history and you are strongly attached to it... Decoration? You love it.. with its red walls and golden faucets. All tastes are in nature. But you cannot ignore the fact that your property is found nothing more and nothing less in a gigantic online catalog of products. And some details will make a difference.
OIQIA marketing experts share with you some tips to make your property different, attractive... Surprising... in order to generate even more clicks and bookings.
If you realize right now that you will have neither the time nor the energy to take care of your short-term rental property, OIQIA offers you to manage it from A to Z, for you.
From the writing of your announcement to the autonomous entry of your guests to cleaning your home, we take care of everything!
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It is not always easy to take a step back on your property. Indeed, you decorated it with your own taste, your aspirations. And if it is imbued with your family history, it is all the more difficult not to mix affect with the necessary judgment that must be made about the good. First and foremost, do not rely on your own judgment alone. It can be useful to ask for opinions from around you. What do they think of accommodation for a visiting traveller?
The objective? Generate objective feedback from your “love circle”, i.e. your friends, family, etc.
OIQIA, or any expert concierge, is there to support you and share an objective opinion on ways to improve housing. Whether in terms of decoration, furniture or equipment, the latter must be adapted to the target you prefer. Are you targeting families with children? We then avoid the expensive sofa and the fragile knick-knacks within reach of little fingers. The expert opinion is not a judgment but a necessary step back from the positioning of the property. The return must be concrete, with a clear idea of the next steps to be taken.
Your travelers are the users of your property, in marketing terms. Thus, they will live your good every day and will be able to give you feedback on their positive or negative experience. What are the sticking points of the stay? Lack of equipment in the kitchen? Old and not very functional furniture? It is important not to take offense at their comments or criticisms. Some are interesting and will allow you to move forward by improving the property. Thank them for their feedback and let them know what improvements you are going to make thanks to their feedback.
All of these opinions should ultimately allow you to draw up an assessment of what you need to improve to optimize the attractiveness of your property. And its ability to meet the needs of the targeted traveling clientele.
Today, the marketing trend is towards personalization and the atypical. However, should you give up short-term rentals because your property does not cause a WHAOUH effect of entry? No But be careful to underestimate the requirements of travelers when it comes to the property rented temporarily. Because unlike long-term rentals, the traveller must plan immediately, without improvement. It will not do a coat of paint as in a well-placed accommodation under a classic lease because the offer is tight. The strategies and expectations are not the same, don't forget that!
It is by studying the market of short term rental that we become aware of the diversity of properties rented. Some catch the eye because the staging is fabulous. Or modern furnishings, in tune with the times. Brightness is also a key point. Not to mention the importance of taking professional photos that will highlight the property.
You do not want or cannot invest in decoration and furniture? So try to balance the colors, promote sobriety and ensure that the property is in excellent condition. Whether in terms of paint, tapestry, etc. If you offer damaged furniture, put yourself in the traveller's shoes... will he have the motivation to take great care of it? Even if it means not investing, it is necessary at least not to create friction. On the other hand, you should not overdo it either so as not to saturate the eye. In short, finding the right balance. And go back to step 1 to ask for objective advice.
In marketing, we often talk about the atmosphere in a place (to find out more it's hither):) or the set of stimuli that are put in place in order to stimulate a reaction. Too many colors or too much room fragrance may lead to rejection, but in isolation and with sobriety, their effect is positive. So, if you opt for simplicity, make sure of the general condition and that nothing catches the eye negatively. Except for a fabulous location, you will position yourself on a low price range, in line with the property and its attractiveness. In other words, if you do not attract with a particular characteristic, you must at least not arouse rejection and accept that the attractive price will be the key to entry.
This question is not always easy to answer. In step 3, we will develop the different areas of differentiation available to you. If the task seems insurmountable, do not hesitate to delegate to interior designers, real professionals to meet this need. To understand the unique, you have to examine the common. Do not hesitate to observe properties competing with yours, especially those that seem to generate the most positive comments and bookings. Put yourself in the shoes of a traveller and ask yourself the following question: why do they choose this property and not yours?
To stand out from the crowd, it doesn't always require a wild imagination or a particular talent. But a simple desire to propose a different axis by the diversion of objects, the particular choice of furniture, a theme, etc. And do not hesitate to highlight it in the announcement also in order to align the visual with the description. In other words, standing out from the crowd means asking yourself the following question: when you yourself are looking for a product in an online catalog, what are you attracted to? And pushes you to focus on one product over another? Standing out from the crowd therefore means finding the little something that makes your rental look like no other.
Among the characteristics currently in fashion on rental platforms, and we do not recommend imitating but being inspired... we find in housing titles stars or other characters, names assigned to the accommodation, photos to which texts are added... the eye tends to anticipate what it expects to see... if you distract... you gain attention. For comparison, ads that seem to sell you a product you expect (code recognition) and finally market you a completely different one attract your attention. CQFD.
At OIQIA, we recommend, as far as possible, the search for a unique positioning in order to promote rentals. Giving a unique personality to a home is not as complicated as you might think. You just have to devote a little time to it. Several axes can be exploited, it's up to you to find yours..
Your property, your building has a history, a soul. Use it: a writer's house, a place steeped in history, architectural particularity: highlight it. Tell her story. Travellers like to know the history of the place and to make it their own. No need to write a novel but the main features.
Does that seem overrated to you? not at all! Giving a theme is a great idea to stand out. Don't be afraid to attract only a niche customer base... It can be very profitable. Only stay in good taste regardless of the theme (especially on a rental platform).
A few words about love rooms, these apartments dedicated to romance. Cliché or not, the numbers prove it, these properties are very popular with travelers and justify particularly high prices per night. How to set up a love room? Play on color, LEDs, the LED spa... the jacuzzi... imagine what a couple can expect from a reservation like this... Be careful, however, to take pictures only of the services actually delivered. A beautiful bouquet of roses for taking a photo may be expected by the traveller...
The themes also allow you to give personality to your property. It will be like no other, which is an eye-catcher. The themes are numerous.. It is up to everyone to give free rein to their creativity.
Do you have a property in Valenciennes? Feel free to create a red brick wall in the apartment. Do you have a property in Brittany? Favor stone... Why? Because when you visit a place, you are not necessarily looking for a standardized property. On the contrary. It is nice to immerse yourself in the local culture or architecture.
Thus, creating a unique positioning for your property does not necessarily require numerous investments. At a minimum, the property must give a feeling of balance and well-being. Do not create friction for the traveller. At best, to encourage bookings, because it is still a certain objective in short term rental, a real reflection on the positioning to be given can be useful later.
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