Continued review of summer 2021... As we saw in our previous article, vacation rental prices were able to take advantage of demand, ready not to (too) pay too much. But what about popular summer destinations? Knowing that tourists were not there (Covid period obliges), what is this year's top box? Large metropolis, coastal regions? Thanks to the study by Likibu.com (comparative site), relayed by the press, we know more about the preferences of travelers.
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We know that thanks to studies conducted by vacation rentals, the number of bookings increased this summer. In terms of volume, overnight stays grew by 24% in July-August compared to the same period the previous year.
The top box of the most dynamic regions is:
In terms of the number of bookings, the most dynamic regions are the following:
Previously announced by Airbnb, mountain and rural regions are enjoying a certain popularity, perhaps due to a desire for space and nature on the part of travelers. This observation is the delight of rental platforms, such as Airbnb, which in large cities face the relentlessness of town halls in order to limit their power. In total, these regions account for 14% of total overnight stay sales, broken down as follows (based on popularity):
In conclusion
The list of the most popular destinations in summer 2021 clearly demonstrates the strong demand for vacation rentals, as well as the overwhelming victory of the PACA region. Finally, note that in terms of the average budget spent by the traveller for his rental, this amount is the highest in Corsica (1732€ on average), followed by PACA (1514€) and Nouvelle Aquitaine (1230€). Among the departments with the cheapest rentals, we have Cher (average basket at €389), the Beaufort territory (€368) and Meurthe et Moselle (€340). Attention, these are only averages, the location, the attractiveness of the property, as well as the associated services, can make all the difference.
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