In 2025, interior design continued to evolve under the influence of visual platforms like Instagram and Pinterest, which now shape a large part of the trends embraced by travelers.
For short-term rental owners, these platforms have become true aesthetic barometers: what gains traction online also performs well on Airbnb and Booking.com.
But following trends doesn’t mean redesigning your entire property every year. The goal is to adapt intelligently—creating décor that remains attractive, durable, and meaningful for your guests.
Here is a complete overview of the design trends we observed in 2025 and their impact on rental properties, along with expert OIQIA recommendations to help owners avoid the most common pitfalls.
Pinterest’s 2025 trends highlighted warm minimalism, natural textures, and organic palettes.
Travelers are increasingly drawn to spaces that evoke warmth, calm, and refined simplicity.
In practice, this includes:
These interiors instantly create a soothing atmosphere, highly appreciated by travelers seeking well-being.
Natural materials work in all types of properties, including urban rentals where they bring a refreshing “nature-inspired” feel.
A simple textured throw, woven basket, or ceramic lamp is often enough to add warmth and personality.
Unlike the previous years dominated by white-beige-gray, 2025 brought a confident return of:
Trend aesthetics like Cherry-coded, Castlecore, and Mix & Maximalist exploded on Pinterest.
On Airbnb, minimalist white-beige-gray listings all look the same.
Guests scroll through hundreds of listings, and overly neutral décor simply blends into the feed.
A bold wall or standout piece = instant visual anchor.
Sometimes, a single design choice is enough to make a rental Instagrammable and memorable.
Pinterest’s 2025 trends show growing interest in:
Sustainability is no longer just a value—it's becoming a visual identity: warm, authentic, and story-driven.
Restoring an old piece of furniture is often more cost-effective than buying new—and adds a unique charm appreciated by guests.
Instagram confirms the popularity of modern home style and quiet luxury:
a mix of discreet elegance, rich natural tones, and high-quality materials.
This includes:
Guests want to feel an atmosphere—not just find a clean space.
Quiet luxury creates a sense of quality, softness, and understated elegance, ideal for a higher-end clientele.
Trends can be inspiring, but also risky. Here are key strategic recommendations for owners.
“Grandmacore” and 80-90s revival trends are resurfacing, but caution is essential:
❌ Too many floral patterns, bulky antique furniture, or dated décor can make the space feel old-fashioned or “like grandma’s house.”
❌ Avoid over-accumulating nostalgic items.
✅ OIQIA recommends integrating one or two vintage pieces (a gold-framed mirror, retro chair, or sculptural lamp) to create identity—while keeping the overall look modern and cohesive.
All-white, all-beige, or all-gray rentals:
✔️ look elegant,
❌ but are invisible in saturated Airbnb or Booking.com feeds.
Neutral doesn’t have to mean boring.
✅ Add texture, an accent color, or a standout object to create a visual hook.
✅ Build a warm, inviting universe—not an impersonal hotel room.
Some owners prioritize Pinterest-perfect aesthetics over guest comfort:
❌ overly stylish but uncomfortable sofas
❌ chairs that look good but aren’t practical
❌ spaces that photograph well but aren’t functional
A photogenic rental that is uncomfortable will lead to poor reviews.
✅ At OIQIA, our rule is simple:
Guest experience > Decoration.
Design should enhance the stay, not distort it.
Essential elements include:
Decoration is not just aesthetic—it is a visibility and profitability tool.
A well-designed rental:
✅ attracts more guests
✅ stands out in competitive listing pages
✅ receives better reviews
✅ rents faster and at higher rates
And most importantly:
A thoughtful, inspiring décor creates an emotional experience, which is exactly what travelers seek today.
Book an appointment with one of our advisors to discuss the interior trends best suited to your short-term rental.
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