Did you know that accommodation is one of the determining criteria in choosing a vacation destination?
Indeed, while the place and the activities are important, the attractiveness of the accommodation has become essential in the traveller's decision-making process. It is one of the main elements that make up the famous “travel experience”.
The traveller experience is like the customer experience: it represents the positive feelings and memories created during a traveller's stay.
You must therefore ensure the quality of your accommodation, its equipment and the comfort of the traveller, so that the “sold” stay corresponds exactly to the promise made. Points of deception should be avoided.
Why is it important for you to create a true travel experience?
First, because it is a model that allows you to generate significant rental income. The property is chosen for its quality, which justifies its price. And there are much higher nightly rates than for accommodations that do not focus on the traveller experience.
Also, in the short-term rental market, which is doing very well, strong competition is emerging. To stand out, you must therefore create a differentiating offer.
We are going to show you how to do it.
Before investing, you should ask yourself questions, in particular about the address and the type of property (house, apartment, building,...), based on practical criteria (parking, transport, restaurants, cinema...) or criteria that correspond to the needs of the traveller (relaxation, leisure, leisure, sports, cultural,...). You must also consider the competition and attractiveness of the catchment area.
You must also analyze your target, i.e. the typical profile of your traveller: cultural or professional tourist, couple or family, group of people...
Before starting to create an experience, you must also become a market expert: you must know the offers of your competitors and the segmentation of the market (traveller profiles, type of property,...).
Once the target and the type of offer (theme and experience) have been defined, you are ready to create the traveller experience!
During their stay, travelers want to have a unique experience.
The theme of an accommodation, combined with other elements that add value to the stay (equipment, comfort, etc.), contributes to the creation of a traveller experience. This is why the theme must be “user” thinking and the game must be pushed to the maximum to stimulate one's imagination.
While it is now possible to stay in Barbie's house in Malibu, in an airplane cabin in Toulouse or even in a race car cockpit in Le Mans, themed accommodations are still rare and highly sought after for their differentiation.
These properties currently represent only 5% of properties on the short-term rental market but have rates per night much higher than average. And, even if they represent an investment and the cost of services is a bit higher, the profitability is exceptional and exceeds 20%!
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You can optimize the travel experience by arranging and decorating your property in an atypical style: an artist's studio, baroque apartment or even a rustic country house. You thus create a “wow” effect with the traveller and trigger the desire for a unique experience in your accommodation.
Among the stars of short-term rentals, we find the Jungle Room and the Love Room (discover our article on the Love Room boom), whose rental income is exploding.
Indeed, for a few months, we have been offering you a home-staging service, specialized in layout and decoration. More than spaces, we are looking for the value proposition that will perfectly target the targeted clientele. Entrust it to us and let the magic of our home-staging service work!
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The experience starts as soon as you consult your rental ad by the potential traveller. To be able to trigger the “purchase”, it must be attractive. It must also present all the equipment of your property.
Once your accommodation has been booked by the traveller, the moments of check-in (arrival) and check-out (departure) will also be of great importance. Various parameters will be taken into account to guarantee the traveller experience: communication before and at the time of entering the premises, autonomous arrival (one of the flagship services ofOIQIA) and the consideration of the arrival (personalized welcome message,...), access instructions, the cleanliness of the accommodation, a concierge service allowing you not to clean at the time of departure... Everything that can ensure the traveller comfort !
During the stay, the equipment of your property participate in the creation of the traveller experience. Some equipment is highly sought after, and even essential for some travelers: wifi, free parking, a hair dryer... or even a swimming pool or a jacuzzi with a view!
Also, travelers count on your availability or that of a customer service in case of an incident.
Finally, the last step is the evaluation of your accommodation. It is at this precise moment that the success of the experience you have created is expressed. It will depend on the quality of your property and the services offered throughout the stay. This evaluation is also an indicator of confidence for the next travelers who will book your accommodation. And a perfect travel experience is also a chance to retain your customer!
As you can see, investing in the traveller experience is therefore important to stand out in the very competitive short-term rental market and to satisfy your customer.
So for you, there are four good reasons to invest in this type of offer:
1. The rarity and attractiveness of the offer (guarantee of rental success)
2. The” Price Power ”
3. The” cash flow ” Inordinate
4. The valuation of the real estate asset (a property created around an experience will be more easily resold).
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