The big Love Room boom!

Camille

February 11, 2022

This article was amended on

20/4/2022

This article was updated and republished on

Why and how to invest in a love room?

Love rooms are often rented for very short periods of time, one night or even a full weekend. Turnover is therefore important there, but the cost of the night is much higher.

For example: analysis of vacation rental prices in Bordeaux

  • Apartment of an individual on Booking or Airbnb (T2 Bis): 120€
  • Hotel room for 2 adults: average of €130 for 3 stars and €160 for 4 stars
  • Deluxe double room: Between 200 and 400€
  • Love Room of 90 m²: €350 per night

So even if the entrances/exits and cleaning between each client are more numerous with quality concierge services, the profitability of this type of property can be interesting.

What type of accommodation to offer a love room?

A T2 corresponds to the adequate surface to create a luxury love room. In order for couples to dine by candlelight, a kitchen in another room is appreciated.

What are the arrangements for a love room?

Investing and providing a love room requires a slightly particular layout, above all, the atmosphere of your home must correspond to the theme and expectations of your future customers. For an atmosphere worthy of Arabian Nights, you need at least:

  • A Cozy Atmosphere with Light Effects or Lamps with Soft Light
  • A king size bed with quality sheets and a soft mattress
  • A Hot Tub or a Spa/shower (with light effects: a must!)

Take care of customer service:

The best way to gain market share is to offer services that everyone dreams of and a decoration that brings your customers closer to paradise.

To increase the potential of your accommodation, you can offer options (paid or not) to your romantic travelers: rose petals or even excellent chocolates are great classics.

But you can just as easily offer more original offers:

  • Chef's menu: Find a partner who creates the finest menus so they can remember their stay in a Michelin-starred suite. In return, you get a margin on the menu. You have the option of offering breakfast included or at an additional cost.
  • The wine list: A list of wines and champagnes selected by you strengthens your margins even more. Don't forget to offer a free surprise bottle of champagne with a little note from you.
  • Satisfying specific requests: In order to increase your profitability, make customers' wildest dreams come true for big opportunities. The price of the service is not a hindrance, quite the opposite.

In conclusion

In short, a love room is a way to stand out from the competition for short-term property rentals. This may be an opportunity in certain regions to offer a differentiating offer and therefore to increase the profitability of your property!

Love rooms are becoming more and more well known and more and more in demand by legitimate (or illegitimate) couples. According to the estimates of professionals in the sector, there are currently nearly a thousand on French territory.

Interested in our comprehensive solution?

To discuss the management of your tourist rental project and to know the details of the operation, make an appointment with one of our advisors.

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