Les prizes tourist accommodations increased during the summer according toThe Economy section of Le Figaro on 25/08/2021.
For many months, the Covid period discouraged the taking of holidays and, as a result, the reservation of tourist accommodations. But during the summer of 2021... everything changes! Rental platforms have already communicated on the strong demand observed, stimulated by the lack of vacations suffered by the population.. We went from simply wanting to have a real need for time off. And for short-term rentals, that's pretty good news!
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Strongly impacted by the situation, players in the furnished tourist accommodation sector needed to rebuild their financial health. When demand is high, there is a tendency for prices to rise. As the Figaro article precisely analyzes, the increase in the average price was boosted by the decrease in promotions offered. More precisely, we are talking about an increase of the order of 6 to 12%, which is not negligible.
The most popular property is undoubtedly the house with pool. According to Le Figaro, on the Mediterranean coast, prices even soared to +35%, boosted by the Cannes Film Festival, one of the only events to be maintained.
Of course, demand was strong this summer but let's not forget the absence of foreign tourists, which has nevertheless impacted the forecasts of professionals. In short, the occupancy rate was around 58.1% during the summer of 2021 compared to 74.2% last year. And there are strong disparities between regions.
The rise in the average price has made it possible to enhance the tourist accommodation sector. That said, this timely cash flow among furnished tourist operators will not be able to continue. The short-term rental market will continue to grow, especially thanks to the increase in the number of properties offered. To maintain high prices, it will be the services offered that will make all the difference.
Finally, the return of foreign tourists and the regular taking of vacations will certainly bring occupancy rates back to their 2020 level. And let's not forget the impact of teleworking, installed since last year among managers, from which short-term rentals will benefit.
To be ready for the new school vacation period, do not hesitate to contact OIQIA for simple, fast and effective support!
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