Are you looking to optimize your visibility and your referencing on Airbnb, to get more tenants? Then this article is perfect for you!
Homeowners on Airbnb naturally want to maximize their positioning in search results. This makes it possible, in the long term, to attract more travelers, and therefore to maximize the chances of having more tenants, and therefore a better Occupancy rate... So better profitability.
But it's also a good way toIncrease the rental price : the more travelers you have, the more positive opinions you have, the more credible you are... And therefore the more you can raise your prices.
But positioning is difficult to master, which is why we will look at some tips together to optimize the positioning of your ads, including:
And there are lots of other tips, so let's get started without further ado and see together 10 tips to improve your ranking on Airbnb !
One of the key factors in order toOptimize your ranking on Airbnb, it's your response time to messages from travelers. In fact, Airbnb's algorithm takes into account the average time you take to respond to new requests.
Thus, it is therefore crucial to respond to messages quickly in order to maintain a good response rate. Use the Airbnb mobile app to get instant notifications of new messages and respond to them as soon as possible.
You should also try to keep your answers to frequently asked questions in order to save time. For example, you can store them in management software, or simply on a note in your digital note-taking applications.
As we saw in a previous article, how often you update your calendar is critical to improving your ranking on Airbnb. Be sure to update your availability dates on a regular basis, even if you don't have any reservations planned.
THEAirbnb algorithm considers active hosts to be the most relevant to be highlighted in search results. Even if you don't have any rentals, feel free to block fictional dates and then release them to maintain your activity on the platform.
Les instant bookings are a great way to improve your ranking on Airbnb. In fact, activating this feature highlights your listing because it allows travelers to book immediately and without any waiting time.
As a result, many users filter their searches to see only accommodations that can be booked instantly. Not activating this option could cause you to lose a lot of potential customers, which is why it is essential.
Airbnb will always highlight rentals that correspond to the demand of its users. So, especially during a period of high traction (school vacations or holidays), instant booking will help you win more customers and to rise in the Airbnb ranking.
As you can imagine: the positive reviews from travelers are essential for improving your ranking on Airbnb. The more positive reviews you have (5 stars), the easier it will be for you to move up the rankings.
In fact, positive reviews and comments even make it possible to maximize the effectiveness of all the methods in this top, because the algorithm will do everything to push you, and a scrupulous user will always pay attention to the reviews.
Moreover, according to numerous statistics, on Airbnb, the comment and review section is the one that is most sought after, and which impacts (in the last place) the decision to rent or not.
Of course, start by maximizing the satisfaction of your tenants. Do this by taking care to write a clear ad that accurately reflects your home.
Be available and answer frequently asked questions... Better: anticipate the needs of your future tenants, taking into account the remarks of your previous tenants, and the difficulties they may have faced.
Afterwards, contact travelers after they leave (on the Airbnb messenger) and politely ask them to leave a review.
Important: you should know that the mechanics of Airbnb reviews is a bit specific, which is why it is important to learn about it. Indeed, there is a period of 14 days during which the host and the tenant can leave comments concerning the other party, but neither can see what the other has put... This has the effect of reinforcing the neutrality of the comments!
La description of your home is also an important part of improving your ranking on Airbnb. You therefore want to provide a detailed description of your home, including information on the size of the beds, accessibility to public transport and important businesses such as grocery stores, bakeries, gas stations, etc...
It will also be important toadd multiple professional quality photos to increase your chances of attracting travelers. Highlight the strengths of your neighborhood to arouse the interest of travelers, and take photos that show the strengths of your home, such as light, space, furniture, etc.
This point is in line with tip number 3. In fact, offering reservations starting from 1 night therefore allows great flexibility for travelers.
Many hosts don't accept one-night bookings for one simple reason: opportunity cost. Indeed, we may think, at first glance, that offering a single night prevents travelers who wish to stay longer from booking the desired dates...
But by offering this possibility, you will quickly attract your first tenants and get benefits from: positive comments. This strategy will then allow you to climb the rankings and attract more travelers.
Price is obviously a criterion of strong interest for travelers! Airbnb strives to offer travelers the listings that best match their search.
If you offer competitive rates, you then increase your chances of being well positioned on the platform.
If you're new to Airbnb, don't hesitate to set lower prices than your competitors to attract travelers. Once you have optimized your occupancy rate and your SEO has improved, you can then align your rates with those of your competitors, or even exceed them!
La presence on social networks is one of the least known factors for optimizing the SEO of Airbnb listings. Being active on social networks can help improve your ranking on Airbnb, as it can give you more “reach”, more reach.
In fact, if you share your ad on your networks, and when you get visits to your ads, Airbnb will detect interest in your home, and therefore put you forward.
So, don't hesitate to share your ad on various social platforms... You can even ask your loved ones to help you by sharing it too!
Remember: the more engagement and clicks your posts generate (to your Airbnb page), the more the Airbnb algorithm will take this into account and position you higher.
The pet peeve of Airbnb hosts is cancellations of reservations. In the eyes of the platform, an announcement that has a lot of rejection and cancellation is not credible.
So make sure you have as much detail and clarity as possible concerning:
Likewise, make sure that your ad matches your home. It will obviously be necessary to make you want to, while remaining consistent with reality.
The cumulative effect is a well-known theory that many investors like to talk about. It is also called Snowball effect : the cumulative effect simply means that when you start generating a bit of activity, traction, then growth quickly becomes exponential.
The “low” period can be long, but as soon as you start generating engagement on your ad, and you have your first positive reviews, your ad will generate more and more visits.
It will rank higher and higher, and it is your role to ensure that you always improve your ad by refining it. This way, you will benefit from the cumulative effect, and you will be able to position yourself at the top of Airbnb listings!
You have reached the end of this article! Now, you know the 10 most important tips to successfully optimize your SEO on Airbnb very widely. For example, you know that social networks can promote your listing, or that positive comments are essential in order to make your host profile credible in the eyes of Airbnb.
Now, know that these 10 tips are not the only ones: there are a multitude of small details about the possibilities of increasing your ranking on Airbnb. Among these, the quality of service (reception, communication) is also very important...
And the best way to improve the quality of Airbnb service is to use a specialized concierge.
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