Raise prices without losing bookings: a goal that many vacation rental owners pursue. But how can we achieve this in practice? Here is a complete guide in the form of Questions and answers, with practical cases and calculations in support.

Q1: Is it risky to increase prices? Am I not going to lose bookings?

R1:

It's not risky if done smartly. You should not increase your prices arbitrarily, but according to the value perceived by the traveller and Market data.

Example:

If your accommodation costs €85/night, but equivalent properties in the same neighborhood with better decor or services included are rented at €110, then you you are undervalued.

→ A gradual increase from +5 to +10 €/night accompanied by best photos or of a improved reception will not drop your bookings, on the contrary.

Q2: How do I know if my home is worth a higher price?

R2:

‍ Do a positioning audit :

• Compare at least 10 ads located within a radius of 500 m around yours.

• Analyze the equipments, the deco, the vantage, the surface, and especially the reviews.

• Classify ads into 3 categories: lower, equivalent, and higher than yours.

Example:

If the majority of equivalent accommodations are rented between €120 and €140/night, and you are at €100, you have a room for improvement by at least +15%

→ This work allows you to anchor your rate in the market situation, and not in a personal estimate.

Q3: What elements can justify a price increase?

3RD STREET:

Here's what makes it possible to raise your prices without psychological restraints client side:

• High-end bedding, hotel linen

• Bean or capsule coffee machine

• Personalized local guide or concierge

• Careful or atypical decoration

• Rare equipment or services: bath, air conditioning, Netflix, balcony, view...

Example:

A standard apartment at €100/night without exterior can easily increase to €115—120/night if it has a balcony or terrace, especially in the city or in summer.

→ Each “plus product” = potentially +5 to +20 € per night.

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Q4: When and how do you adjust your rates?

R4:‍

Ideally every week or every month depending on:

• Your Occupancy rate

• The number of nights available not booked

• Future periods: events, vacations, fairs...

Encrypted example:

If your occupancy rate falls below 50% for the next month, lower your prices slightly (e.g. from €120 to €110).
But if it exceeds 85% while you are still at €90/night, you can go up to €110—130, especially on D-7.

→ The dynamic pricing, based on data, allows a margin +20 to +35% over the year.

Q5: What is dynamic pricing? Is it profitable?

R5:

It is a system (often integrated into your PMS or channel manager) that automatically adjusts your prices according to:

• Supply and demand

• Of the competition

• Local events

• Weather or even public holidays

Example:

A property rented €90/night can see its price rise to €150 on the weekend of a local festival, then drop to €95 on empty days.
Without automation, you may run the risk of leaving money on the table or of missing bookings.

→ Users of dynamic pricing observe on average +20 to +30% in annual revenue additional.

Q6: Should expenses (cleaning, linen, services) be included or separated?

R6:

It is recommended to separate fees, especially in a context where travelers compare the base rate.

• The “night” rate remains attractive

• The fees are justified and visible in the next step

• This allows you to add paid options

Example:

A price displayed at €100 + €35 for cleaning is often better perceived only an all-inclusive price of €135.
And if you offer a late check-out at 15€, or a baby bed rental at €10, you monetize services without touching the base price.

Q7: How to change your announcement to justify an increase?

R7:

Any price change must be accompanied by visible changes :

• New professional photos

• Titles rewritten with vendor keywords: “terrace”, “design”, “open view”...

• Updated descriptions, with mention of your new features

Example:

Do you go from €100 to €120/night after redoing the bathroom and installing air conditioning?
→ Put on Before/after photos in your gallery, and mention “completely renovated in 2025" in the title.

Q8: Can different prices be applied on different days?

R8:

Yes, and it is even strongly recommended :

• Weekends: +10 to +25%

• Week: standard or promotion

• High season: +30 to +50%

• Last minute: -10 to -20%

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Example:

‍If your standard price is €100, your grids can be:

→ This type of differentiation maximizes profitability without affecting your visibility.

In summary: how can you increase your prices without fear?

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