Any short-term rental owner knows this... when you start, you will have to tackle the arduous task of writing an Airbnb ad to highlight your property. OIQIA, the airbnb concierge, shares with you the secrets of a relevant and adapted Airbnb ad so that you too can highlight your properties in order to achieve your objective: to please... seduce... and rent!
A computer, a coffee for energy, a notepad to list your ideas: you are ready to start writing an Airbnb ad. Maybe even your very first announcement... 1... 2... 3... Go away!
Any owner of short term rental knows it. When you start, you will have to tackle the arduous task of writing a advertise Airbnb, to highlight your property. Whether on a platform of Airbnb-type rental or on its own website, not all of us are born with an agile and powerful pen. OIQIA, the Airbnb concierge, shares with you the secrets of a relevant and adapted Airbnb listing. And this, so that you too can highlight your properties in order to achieve your objective: to please... seduce... and to rent
If you realize right now that you will have neither the time nor the energy to take care of your short-term rental property, OIQIA offers you to manage it from A to Z, for you.
From the writing of your announcement to the autonomous entry of your guests to cleaning your home, we take care of everything!
To find out more or to contact us simply click here: I discover OIQIA
When you have to write any text, the very first questions to ask yourself are: Who are we talking to? Who is going to read it and why? What objective are we pursuing? In the case of short-term rentals, writing an ad means that you want to highlight your property. This is in order to meet a user's expectations (the traveller) and to achieve a specific goal (renting it to the right people and as much as possible).
Writing an Airbnb ad is a methodology to follow, sprinkled with a bit of marketing magic (you don't catch flies with vinegar according to the old expression). And lots of common sense. Finally, without forgetting some imponderables that I will explain to you in 5 points:
Step 1: Who are you going to rent your property to? Rather for families (baby bed, secure apartment, floor accessible for strollers...), rather for business people (furnished office, proximity to a business center...). Or rather to couples (very atypical, romantic etc.)? Put yourself in the traveller's shoes and ask yourself what you could expect from a short-term rental property? This will help you understand who your home is targeting. Of course, you can have multiple targets. Not to mention changing your ad according to the periods when you know who you will mainly attract.
Step 2: Take realistic photos (we calm down with Photoshop) but with a good angle and good light. Show them around you to get feedback (Do they make you want? Is the property well presented? How do they feel when they look at your photos? Wouldn't you have omitted a small detail that would make all the difference? (an ironed curtain etc.)). One photo per room (forget the toilet) is enough, unless a particular element deserves to be highlighted (a fireplace, a decorative or architectural element, a splendid view, etc.) Also, don't hesitate to insert a caption (short, powerful, underlining what you want to demonstrate). Finally, feel free to reread Airbnb's recommendations
Step 3: List all the assets of the apartment (interior + exterior, including the view or proximity to this or that point of interest (museum, historic site, etc.) Then group them by theme to be as clear and structured as possible in your ad. Your traveller is looking for the fastest possible answer to his every question (a traveller is like a consumer. He is demanding and impatient). And all this, while not forgetting point 1: who is your home mainly for?
Step 4: Write a short and catchy title: avoid adjectives that are empty of meaning (“charming”, “huge”, etc.). Sometimes, the good old dictionary of synonyms has its effect: look for the synonyms of the first word that comes to mind and select the one that seems most appropriate to what you want to express: atypical loft, facing the Capitol, cocooning spirit... (think of the keywords that your traveler could be looking for). In addition, there is no need to include equipment in your ticket: the traveller must understand the quality of your property thanks to your title. If your title is catchy, they will want to read the description.
Step 5: Write the body of the ad: you will detail all the properties and equipment of your rental in another section of your ad. So the body of the ad should not just repeat them. When writing this section, remember your target audience in order to adapt your tone (warm for families, informative for business people). For example, if your property includes a television and you host families, you can specify a Netflix subscription. Indeed, the interest is to arouse the curiosity of the future traveller with details “that speak to him”.
Because the objective of the body of the ad is to fully understand how your rental is structured. In terms of rooms, number of beds and access (including parking). A short description of accessibility from the station or airport is always appreciated. Do not hesitate to structure your text with hyphens for a question of clarity and to respect the themes (interior, exterior, accessibility). This part is essential, reread it several times to check if the points are linked together fluidly and consistently.
Your ad has been written. It seems clear and compelling to you. So it's time to show it to your loved ones in order to get their opinion: is it clear? understandable? appealing? A test is always required before getting started. What seems simple to us is not always easy for others. So, evaluate the reviews and retain the ones that seem relevant to you.
Small note and not the least... do not hesitate to use the Word corrector if you are naturally upset with spelling. Because the devil is always in the details. A flawless text is always a more pleasant text to read.
Your notepad is full, your coffee tasted and your announcement is all bright and appetizing. So it is ready to be published. Of course, it is a commercial text and therefore should always be considered as a “test” that can be improved. In other words, observe and analyze the feedback you get from travelers. If your bookings increase, it may be an indication that you have reached your goal. She is hard-hitting and has hit her target. If not, you will need to make changes to it. To find out where the problem lies, change one item after the other and test for 15 days. Analyze the results (differences with the previous announcement) and adapt again and again. And don't forget the objective: to please, seduce and... to rent!
Finally, an important marketing principle, observe how other owners write. In particular, those who have a certain success on the rental platform. “To pick up” a good idea is, in other words, to be inspired by “best practices”, which are key success factors.
You have made your announcement: you can be proud of yourself! A new adventure is about to begin: that of renting. And you can count on OIQIA to guide you and support you in your short-term ownership activity. To find out more click here!
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