Over the past few years, a new category of travelers has been reshaping the accommodation market: digital nomads.
These digital professionals, freelancers, entrepreneurs, and remote employees, have chosen a flexible lifestyle that combines mobility and productivity.
Thanks to the rise of remote work and the development of collaborative platforms, they can carry out their professional activities from anywhere in the world, provided they have a reliable internet connection and a comfortable living space.
In 2025, the number of digital nomads worldwide is estimated to exceed 40 million, and this population continues to grow. Their profiles are evolving quickly: they visit an average of six destinations per year and stay between five and seven weeks in each place.
In response to this trend, many countries, including France, have already implemented nomad visas and programs dedicated to this new form of professional mobility.
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For property owners and investors in short- or mid-term rentals, the rise of digital nomadism represents a major opportunity.
Unlike traditional travelers, digital nomads:
In short, these travelers combine the advantages of long-term tenants (stability) with those of high-end clients (profitability).
They therefore represent a premium segment—still underexploited but with very high potential.
Attracting this clientele is not just about offering accommodation, it’s about creating a truly functional and connected living space.
Here are the essential criteria to seduce today's nomads:
1. High speed and stable internet connection
This is the #1 criterion. Without a strong Wi-Fi connection, there’s no chance of attracting remote workers.About 52% of digital nomads report that finding a stable Wi-Fi connection is a major concern when choosing a place to stay.
→ Tip : Indicate your connection speed (in Mbps) in the ad.
2. Ergonomic workspace
A proper, well-lit office area with a comfortable chair, a lamp, and ideally a second screen makes all the difference.
👉 At OIQIA, several accommodations are already identified as “work-ready.”
f you book through our catalog (visible here) and are unsure about the setup, our team can verify the workspace layout and, if necessary, adjust or add equipment (for example, providing an extra monitor for mid-term stays).
3. Quiet and inspiring atmosphere
Digital nomads avoid noise. Well-insulated properties located in peaceful neighborhoods or with open views are highly sought after.
4. Comfort and modern amenities
They need to be able to “live and work” for several weeks: equipped kitchen, quality bedding, air conditioning, washing machine, and practical storage.
👉 All properties managed by OIQIA are designed to combine comfort, style, and functionality, with layouts adapted to longer stays and professional needs.
5. Flexible stays and discounted long-term rates
Offering discounts for longer stays (over 3 or 4 weeks) encourages loyalty and ensures consistent income.
6. Shared spaces and social atmosphere
Some nomads appreciate places where they can meet other travelers or locals. If you manage several apartments, consider creating a shared coworking or lounge area.
Welcoming digital nomads doesn’t necessarily require major investments—but it does require a clear strategy :
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At OIQIA, we help property owners and investors showcase high-end apartments for short- and mid-term rentals.
Our experts design attractive accommodations optimized for remote work and flexibility, aimed at capturing this fast-growing clientele.
Would you like to learn how to adapt your property or find out more about our solutions?
👉 Contact an OIQIA advisor (click here) to discuss and explore the opportunities of the digital nomad market.
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