The first 100% digital hotel opens its doors in London in May 2021: When the customer experience is reinvented

Camille

April 21, 2021

This article was amended on

5/5/2021

This article was updated and republished on

After Kayaking in Miami, the Accor Group announces the upcoming opening, in May 2021, of its 1st 100% digital hotel. In other words, technology that is used throughout the customer journey. The objective is to simplify the customer experience, using digital tools, while maintaining the human dimension. Because it is essential in a service business.

Taking its announcement further, Accor expresses its desire to provide its entire hotel fleet with developed digital tools, promoting autonomous customer access to all services. Of course, the pandemic favors this expansion, with digitalization being particularly adapted to the rules of physical distance.

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The 1st 100% Digitalized Hotel: the Autonomous Arrival of the Customer Favored

What are the tools developed and implemented by Accor?

  • The Accor Key: allows you to open room doors remotely, without a physical key
  • Pay by Link: makes online payment easy
  • Click Pay Collect: promotes access to digital catering services
  • Whatsapp: in order to chat with the hotel teams

A promise of simplicity, speed and security

This promise characterizes the reinvented customer experience. Indeed, as we have seen in previous articles, hospitality 2.0 is in progress. Neither the hotel industry nor the short-term rental business will be able to escape it.

In conclusion

Carla Milovanov, SVP Customer Technology Service, puts it very accurately: “Customers are increasingly looking for a contactless travel experience.” From then on, the use of digital tools will be facilitated. By developing technology adapted to contactless and self-care right from the start, OIQIA was not wrong: the customer experience is being reinvented and technology will be a major part of hospitality 2.0.

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