An Airbnb short-term rental welcome booklet, It is a substantial welcome note from the owner, accompanied by instructions for using the rented accommodation. Is it essential? The answer is: Yes! While the owner or the Airbnb concierge knows the place well, this is not the case for the traveller who finds himself in unfamiliar territory. He needs to be reassured, guided, informed. And it is this mission that the welcome booklet will accomplish.As you can see, the welcome booklet is also a communication tool. It must not be forgotten. The quality of the writing, the layout, the comprehensiveness of the information are all messages sent to the traveller about the importance you attach to them. In the end, your welcome booklet is there to highlight your property and reassure the traveller that the accommodation is well taken care of. Before starting to write it, a few questions should still be asked: Why? How? For whom? Renting a home for a short term remains a service, with all that this implies for its user, in terms of expectations and needs. Don't forget it!
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A traveller who takes possession of their rented accommodation for a short term is not always willing or able to absorb all the information that comes their way. He needs time to assimilate them, to get his bearings. It is therefore important to put yourself in his place. The welcome booklet is in a way the instructions for using the accommodation, which will serve as a reference throughout their stay. Being in unfamiliar territory is a source of stress and having a welcome booklet that summarizes all the answers to questions that he can ask himself at any time is reassuring. And it also makes it possible to avoid disturbing the host or the concierge at impromptu hours for non-urgent matters.
Thus, the welcome booklet is a summary of information that the host or concierge wishes to share with the traveller. It is intended to evolve over time (be careful not to recommend a closed restaurant etc.) In fact, choosing a practical or dynamic format is always recommended. A paper version (laminated for better durability) will not provide this adaptability, given the cost. Likewise, in these times of the Covid-19 pandemic, is it very reasonable to provide an object that cannot be disinfected and that will pass from hand to hand?
For the reasons mentioned above, and in the context of social and environmental responsibility (CSR), which is important for OIQIA, a digitized version was automatically preferred. To be dynamic in its approach, to develop the tool according to the feedback of travelers: it is in the DNA of OIQIA. Our Airbnb welcome booklet is available via the traveller application and can be consulted before arrival in the accommodation.
Remember, travelers are entering unknown territory and this is a source of stress for them. What coffee machine is available? Is there a high chair for babies? Is the car park far from the apartment? He wants these questions answered before he arrives and not after. Only a digitized version allows it. However, any host or concierge knows it: questions abound before arrival.
Another possible digital format: the QR code to download. This requires you to download the application or the QR code extension and you digitize your document. Thus, you write in the chosen format (Powerpoint, Word etc...) your Welcome booklet, register it, then you assign it a QR code that you just need to share with your traveller: simple, fast and above all... scalable!
The Welcome booklet is an important communication tool. Thus, it also makes it possible to communicate with the traveler and remind him of important points, in particular the feedback on the rental platform. Suggest that he write down his stay on it and to come back to you directly in case of particular problem. Do not hesitate to remind him of the pleasure you had in receiving him in your home and that you will be delighted to welcome him again.
As you can see, it is difficult to ignore this strong communication tool. Before you start writing it, one of the first questions to ask yourself is the medium on which you are going to write it. It is essential that you are comfortable or quickly at ease on it, so as not to spend too much time on it: time is precious! Whether on PowerPoint or Word, you will need to save it in a safe place in order to find it quickly. Because it is an evolving document! OIQIA recommends you the free Canva tool. It allows you to integrate an attractive design and to save the document as a pdf. The result will be pleasant and professional. Another free tool: StyQR offers you support in writing. An Airbnb welcome booklet. More directive than Canva where you will have to give free rein to your creativity, StyQR guides you step by step. On the other hand, one of the drawbacks is the paid version if you want to offer it in a foreign language. And that's a big disadvantage if you're hosting foreign travelers. Likewise, OIQIA offers you its Welcome booklet in digital format: I am downloading the OIQIA welcome booklet.
Before you get started, it's a good idea to make a list of the information you want to include:
In conclusion, the main thing is to make a good list of what you want to include and to structure the information by theme in order to make it easier for the traveller to read. Finally, OIQIA recommends that you write the house rules separately in order to emphasize their importance. Last note: be careful with spelling and vocabulary. It's part of the attention to detail. And the devil is in the details. Whether you are a host or a concierge, the visual is important (photos, colors...): have it reread to your loved ones in order to gather their opinions. And change accordingly.
You have chosen the medium for your document, drawn up a list of essential information. All that remains is to ask yourself the question of the target. Who will this booklet be addressed to? Of course, a traveller. But this traveller has characteristics that put them in a segment. Is he a professional? A family? A stranger? This question was already answered when the announcement was published (As a reminder, I am reading how to write a powerful and adapted Airbnb listing) In other words, if your target traveller is a professional traveller, the information they will want to get quickly will certainly be about wifi and accessibility. If it is a family, the equipment will be a definite center of interest (number of beds, distribution, etc.). She will certainly be looking for hobbies to occupy all this small world. Finally, a foreign traveller will need a welcome booklet translated at least into English. In case of difficulty with Shakespeare's language, Google Translate is a great help. Imperfect but correct. You can perfect it over time and with feedback. Finally, if your target mainly includes seniors, pay attention to the font. Avoid fonts that are complex or too small. Remember to make it easy to read.
Finally, the welcome booklet is a communication tool in its own right and is an integral part of the quality of service. The paper version is currently poorly adapted due to the health context, so it is recommended to digitize it. It also makes it possible to protect the environment and to modify it as you wish. Last but not least, digitizing it makes it possible to communicate it to the traveller in advance. Don't miss the next post on house rules: another essential tool to properly frame the stay of your future travelers. As a reminder, you can download the OIQIA welcome booklet. by clicking here!
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